It would make sense for just about any business, especially one that’s starting out, to include social media networking among its chief goals; cementing relationships in and outside the industry and having business contacts in abundance. These “friends” and contacts may very well vouch for your services down the road and it’s no secret people have a tendency to often choose their friends’ recommendations over their own findings.
Keep in mind social media is not a broadcasting channel where you have one-way conversations, just to let people know what’s on your mind or what’s important. Make it a two-way process; you’ll definitely make real friends along the way.
Irrespective of the type of business you’re in, it’s quite likely many prospective customers are actively networking on social media and even buying online. Two-way online communication is a fairly low-cost way of making connections fast, and spanning out to prospective buyers on a much wider scale.
To make the most of social media, consider these for a moment:
It’s a good idea to keep your profile fully up-to-date. Make it regular practice to determine where you target customers “congregate” online.